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Blog - Big I Best Practices Agency 2023

GILBERT, AZ, AUGUST  9, 2023 – Strong Tower Insurance Group retains its status once again and continues for the fourth year to be part of an elite group of independent insurance agencies around the United States participating in the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) Best Practices Study Group.

“It is with great honor that we can retain this award.  As our team continues to grow, we strive to maintain our agency practices, quality and operational excellence.”  Jared Gabbel, Vice President Strong Tower Insurance Group

The purpose of the Best Practices Study is to compile the operating statistics of the country’s leading agents and brokers. To achieve this objective, the agencies included in the annual Study must first be nominated for participation by an insurance carrier or an IIABA state affiliated association. The agency must then submit detailed financial and operational information which is analyzed, scored, and ranked objectively for inclusion in the study, based on operational excellence, including growth, profitability, productivity and financial stability.

The agencies comprising the study group are selected every third year through a comprehensive nomination and qualifying process and awarded a “Best Practices Agency” designation. The selected Best Practices agencies retain their status during the three-year study cycle (2022-2024) by submitting extensive financial and operational data for review each year.  During the 2023 Study year, only 264 independent agencies throughout the U.S. qualified and retained their status as a Best Practices agency.

The Best Practices Study was initiated by IIABA in 1993 as the foundation for efforts to improve agency performance. The annual Study of leading independent insurance agencies, which is conducted by the Big “I” and Reagan Consulting of Atlanta, GA, documents the business practices of these “best” agencies and urges others to adopt similar practices.

Marty Uhlhorn and his family have been serving the Southwest as an agency owner since 1989.  The Strong Tower Insurance Group, Inc. brand was developed in 2013 and offers a wide range of insurance products including Personal, Commercial, High Net Worth, Small and Large Business, In-house Risk Management, Safety Consulting, Group Benefits and more! 

For more information, please contact Strong Tower Insurance Group at 480-926-9011 or

Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.


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